![]() ![]() “Campari America is always seeking innovative methods that increase the speed and efficiency of getting our products into consumers’ hands,” Melanie Batchelor, the vice president of marketing at Campari America, said in a press release. That’s not nearly as cool as magnet ordering, though. On the average night? Yeah, you can probably afford a few extra moments to search a delivery app if you’re not in the middle of an intense Netflix binge. You might be thinking, does that actually save that much time? Well, situation matters, and when hosting a party where the alcohol is running low and you have a crowd of thirsty guests to serve, yes, that convenience and time saved matters. When you tap your phone to the magnet, a product page on Drizly pops up and you can add the item to your cart and seamlessly check out. The magnets have a Thinfilm NFC SpeedTap tag that’s connected to the cloud. A company called Thinfilm partnered with Campari to make a magnet that can re-order a bottle of alcohol by simply tapping your phone to a refrigerator magnet. ![]() But this is 2018, so that’s just not fast enough. One-hour alcohol delivery apps have made it easier than ever to get a bottle of booze from the store to your hands without ever leaving the house. ![]()
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